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About Me.

Throughout my journey as a UX Designer, I've explored creative and technical challenges, refined my craft across diverse industries, and embraced constant learning. From building user-centered products to solving real-world problems, each step has shaped my vision: designing with purpose and impact.

Work

01.04.2018 - current

V-ZUG

User Experience Designer

  • Subproject management UX/UI Household Appliance Cooking 

  • Subproject management UX Rebranding CI/CD V-ZUG 

  • Subproject management CX/UI relaunch website 

  • Developing of personas in the field of cooking devices 

  • Creating use cases and user stories based on „Cooking Personas“ 

  • Developing of interaction and interface design concepts 

  • Creating wireframes, storyboards and prototypes (Sketch, InVision, Figma) 

  • Creating and execution of qualitative user tests 

  • Trend analysis and development of innovation concepts 

  • Developing new interaction models and applications in the field ofaugmented and virtual reality 

  • Creating of guidelines and requirement specifications for product development 

  • Establishing stakeholder management practices within the project development setup ranging from software development, requirements engineering, application engineering, food technology and product management 

01.03.2016 - 31.01.2017

Krieg Schlupp Partner

Digital Art Director

  • Designing digital products for web and app 

  • Creating personas and strategic concepts based on research from market analysis 

  • Mentoring and supporting a trainee and a graphic designer 

  • Conceiving and accompanying photo and film shoots 

01.11.2015 - 28.02.2016

Krieg Schlupp Partner

Junior Art Director

  • Designing digital products for web applications 

  • Conception and design of magazines 

  • Organizing and supervision of film and photo shoots 

01.05.2015 - 31.10.2015

House Agency

Digital Designer

  • Creating and edit CMS systems 

  • Designing digital advertising materials and animations

01.09.2014 - 31.03.2015

FREITAG lab. ag.

Designer

As an interdisciplinary designer fulfilling all the needs of an indie brand,including graphic and web design, exhibition design, as well as film andanimation 

01.08.2012 - 28.02.2013

Philipp & Keuntje

Art Director - Intern

  • Creating of layouts for brand magazines such as for Audi 

  • Web design for the Audi website 

01.07.2009 - 31.12.2009

Grömminger Fotografie

Designer - Intern

  • Assistance with photo and film shoots 

  • Image editing and media production

Education

01.02.2017 - 31.03.2018

Zurich University of the Arts

Without degree - MA

  • M.A. Interaction Design 

  • Research in Embodied Interaction (Qualitative and Quantitative Research) 

  • Prototyping in Augmented Reality (C# & JS in UNITY) 

24.08.2016 - 31.01.2017

HWZ Zurich

Creation & Strategy - CAS

  • CAS in Creation and Strategy 

  • Various workshops with a focus on digital design and strategy 

01.08.2013 - 31.01.2014

Kookmin University Seoul

Interaction Design - BA

Exchange Program

  • Focus on 3D-Animation (Autodesk Maya) 

  • Typography and Editorial, Visual Identity 

01.10.2010 - 31.07.2014

Pforzheim University of Arts

Visual Communication - BA

  • B.A. Visual Communication 

  • Focus on Interaction Design and Art Direction

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